professional services and media tools
for life & business
Effective public relations is all about making connections.
Customers. Journalists. Bloggers. Analysts. Prospects. Academics. TV producers. Gadflies.
The Hoffman Agency knows how to connect clients with these audiences through a combination of PR, social media and owned media. Whether it's developing compelling content that tells your stories or driving a media initiative for third-party validation, our programs strive for engagement.
Making connections in the outside world requires connections within our own corridors. Building a company culture that perpetuates teamwork and knowing each other makes a difference. The fact that we're an independent PR agency - not part of one of the huge conglomerates - plays a role in our culture and putting the client first.
We also recognize that your target audiences conduct some form of due diligence online. With this in mind, we take a holistic approach to communications, blending traditional PR with storytelling and digital into single campaigns.
It's an approach that makes a difference in building public profiles and brands.
PROKADR - MIND GmbH PR-marketing agency
is a highly proactive, results focused, public relations and social media agency specialising in Russian and international media - viral campaigns, on-line & off-line press, social media and Innovation ideas.
We don’t just make or report media news, we create it – driving new customers to our clients and raising their profile.
Our PR & Marketing WAY started as private "one man leading" small agency in 1988 when USSR launched "Perestroyka" with a mission to promote international goods and services on Russian market. But for Russians brands we made marketing services for international markets. Since then we’ve focused in taking digital brands into mainstream mass market media and got a reputation for delivering cost effective publicity stunts that punch way above their weight in terms of media attention and really get people looking, talking and acting.
Our approach is different. We don’t just deliver a service to clients we consider them as partners and build ideas that will make a real difference to their bottom line.
We have been responsible for some of the Russian Travel Industry most successful PR and marketing campaigns. We’ve created and sold out major events and built brand strategies with remarkable social media results.